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Wednesday, June 18 • 4:00pm - 5:30pm
POSTER.09 – Implementing Online Student Ratings of Instruction: Exploring the Mechanisms of Change through Social Psychological Theory

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This presentation will theorize the application of social psychological theory to a specific case of change practice in a post-secondary educational context. Online administration of student ratings of instruction (SRIs) can reduce costs, environmental impact, and the time it takes to produce results and reports (Bothell & Henderson, 2003; Sorenson & Reiner, 2003). However, institutions have experienced mixed success in implementing these systems (e.g., Dommeyer, Baum & Hanna, 2002; Layne, DeCristoforo, & McGinty, 1999). Online SRI is not “one-size-fits-all”: factors like specific procedures, the nature of the student body, organizational structures, and the culture of the institution must be taken into account.  Theoretical frameworks from the field of Social Psychology can be used to inform planning and guide the application of change practices.

The components of an online SRI pilot will be described through the lens of the reasoned action approach (Fishbein & Ajzen, 2010), which offers a well-established framework for the prediction and change of human social behaviour. It begins by looking at background factors, believed to determine behavioural beliefs, normative beliefs, and control beliefs.   In turn, these beliefs determine the attitude toward the behaviour of interest, the perceived norm, and perceived behavioural control, respectively. Attitudes and perceptions all contribute to the person’s intention to perform a given behaviour, and this intention predicts the person’s actual behaviour, with the person’s actual control (skills/ abilities/ environment) mediating the relationship between intentions and actual behaviour. Although this model was originally designed with individual behaviour change as the level of interest, it can be applied to change practices by treating the institutional level, including the organizational culture, as the level of interest. The poster session will apply this framework to online SRIs, creating a theoretical model that views individuals’ engagement and participation as elements of as an interacting system of elements and identifying key aspects of that system. The poster presentation will also reflect on the implications of this approach for other transformative educational initiatives in post-secondary institutions.


Speakers

Wednesday June 18, 2014 4:00pm - 5:30pm
McArthur Hall

Attendees (3)